What is a Video Brochure?
We all know that video is important for your business but sometimes it can be tough to get your video seen. With all the noise on social media and the countless emails people receive daily it can be hard to stand out. Even if someone does come across your video they may scroll right past it. Imagine being able to send a potential client a tangible video in the palm of their hand. Now you can with a video brochure.
No more mindlessly hoping prospective clients see your videos. With video brochures you can ensure that your video will be seen, heard and held. So what exactly is a video brochure?
Video brochures, also known as video-in-print, is where print meets digital. This innovative marketing tool is a fully-branded brochure that opens up to reveal an LCD screen that automatically plays one or more videos. They are similar to those birthday cards that sing to you, only instead of getting a birthday greeting, your viewer gets to learn about your company. Pretty cool, right?
Uses For Video Brochures
Aside from sending video brochures to prospective clients, you can also use them for numerous other things. Leave them behind at a meeting, use them for a targeted direct mail campaign or even use them for company training. They are extremely versatile and can really help to showcase your company in an amazing way. See how INSIGHT Baltimore is utilizing video brochures in our case study.
Video Brochure Features
The video brochures are pretty customizable as well. Your company’s branding can easily be added to your video brochure with any messaging you’d like to include. The video brochures themselves have numerous buttons included that help to optimize usage. There are buttons to control the volume, a button to play or pause and even separate chapter buttons. This means you can add more than one video to your company’s video brochures simply by adding more than one chapter button during the design process.
Video brochures range in size from as small as a business card all the way up to a full size pocket folder with the most common size being A5. Screen sizes in these brochures also go from 3 inches all the way up to 10 inches with the most common sizes being 5 or 7 inches.
Video brochures are also future-proof. What does that mean? It means you can easily update your video if your messaging changes. All you have to do is connect a video brochure with the provided USB cable to change out your video. Also, since these brochures have a USB port it means they are rechargeable, so they will continue to work long after you get them. We include a USB cable with every unit.
Video Brochure Configurations
With the low cost of LCD screens these days, more and more businesses are able to take advantage of this impressive technology. While video brochures are fully customizable, we offer two main configurations to help you get started.
Standard Video Brochure:
This video brochure measures 8.3” x 5.8” and fits well in your hands. It is made from thick card stock and comes with a 5” IPS screen that boasts an impressive quality. We also include up to 6 buttons, free of charge.
Premium Video Brochure:
This larger option measures 8.3” x 11.7” and features a rigid hardcover that feels solid in your hands. The premium option comes with a 7” IPS screen. The extra design space of the large format is perfect if you have additional information to include on the design of the brochure itself. Like the standard option, we include up to 6 buttons.
Video Brochure Finishes
There are further finishing options you can include. Some options include soft touch, spot UV coating, emboss effects, and foil stamping. We can also design an integrated literature pocket to hold other important information, or flip out panels to increase the amount of design space. This allows you to take your video brochure to the next level.
Interested in learning more? Contact Tangible Video Brochures at firstname.lastname@example.org for more information and pricing.