Video Export Guide - Video Brochure Content
If you’re working with our internal video production company to create video content, we’ll export your videos so that they play perfectly in your Video Brochures. If you choose to provide your own videos, we can help with reformatting the videos to the ideal specs as well.
The following guide is for teams that want to create, export, and upload the videos themselves. This guide outlines the recommended video export settings to yield the best quality video brochure content. However, every video is different, so do some tests to see what works best for your situation.
Step 1 – Initial Export
If you’ve just finished editing your videos in Adobe Premiere, Final Cut Pro, or another editor, you will first need to export a high-quality version of the video. We typically use the following settings since we shoot in 4k. This exported video can be used on your website or social media, since it’s a high quality file.
When editing video content for use on a Video Brochure, it’s important to know that the audio sounds best when you reduce the master volume by -6 to -10 db. You can easily reduce the master volume in your preferred NLE (Non-Linear Editor – Adobe Premiere or Final Cut Pro).
Step 2 – Video Compression
Once you have your video exported as a .mp4 or .mov file, it’s time to compress it further. This two-phase process (export first, THEN compress) yields a better quality video than if you were to export a compressed video straight from your editor.
For the best looking Video Brochure content, we recommend exporting your videos at 1920x1080p. If your videos are larger than 1080p, use the export settings below to re-export your videos to the supported size. 720p videos are also supported on the Video Brochures.
Without getting too technical, this determines two things. The overall file size, and the quality of the video. As bitrate increases, the file size and video quality also increase.
For Video Brochure projects, the goal is to balance file size and video quality. We’ve found 4-6 mbps to be the sweet spot between file size and overall video quality, but every video will be different.
*Figures are based on real-world tests using actual video content. Different types of videos (animation vs. footage) will yield different results. Animated videos typically take up less space, allowing for a higher bitrate.
Do some tests to see what looks and sounds the best. Tweak the settings until you find the maximum bitrate you can use while keeping your videos under the limit. Our Tangible Video Brochure samples come with a USB cord that will allow you to test your own videos on the unit.
Step 3 – Upload to Video Brochures
Now that you have exported your videos to play flawlessly on a Video Brochure or Video Mailer, it’s time to upload the videos to the players. Simply delete the current videos, empty the trash to clear space, and paste the new videos to the unit. The videos will play in alphabetical/numerical order.
Tangible is here to help
The team at Tangible Video Brochures is ready and willing to help you produce, export, and upload your video content to your Video Brochures. Just give us a shout!